Impressions from LSG 2013 Conference – Learning design challenge

Tweets from this session used #T2S3

This learning design challenge focused on compliance training and included a plethora of L&D specialists:

Julie Wedgewood hosted this panel session where Matt Brewer, Niall Gavin and Craig Taylor all delivered a 10 minute overview of how they are approaching compliance training. As an audience, we then got to vote on the best approach, including learning design, engagement and which approach we thought would best impact a change in behaviour. It was a really fun interactive session and, whilst the scoring was perhaps a little complicated for the end of the day and a hurried round up for results, it was a great way to get us thinking differently about compliance.

First up was Craig TaylorLearning Technologies Manager at Bupa International, who based his presentation on the work he’s been doing recently on a campaign approach rather than a tick-box exercise.

You can read more about Craig’s approach on his blog From Compliance Course to Campaign.

Craig talked about lots of ideas to move away from the once a year click-next self-paced e-learning package for a “resources, not courses” approach, including: posters to bring the learning content outside of the LMS; getting people on video to talk about their positive and negative experiences; generating a change of behaviour in people by getting ex-criminals on camera to talk about compliance and it’s implications, creating a much greater impact with the learner; creating activities, circumstances and scenarios that are relevant to home and work lives to make people understand issues about, for example, their own personal data as well as what that means at their desk; get staff involved using different mediums (verbal, blog, video…) to tell their compliance stories at team meetings; and resources such as desk drops, live online sessions, curation tools like Scoop.It.

Having worked alongside Craig at Bupa International, I’ve seen first-hand how this fresh approach has had a greater impact on and positive feedback from the learners.

Next up was Niall Gavin, Head of HR & Learning Technologies at FirstGroup, talked about his own experiences. He commented thatsomeone needs to own the content in the business and be responsible for it”.

I love that Niall’s approach was to “make compliance training sticky and make it live and breathe” and should involve responsible staff. Kate Graham tweeted that the “learning has to be sponsored, engaging, consequential, story based and sticky!”. I found the “what’s it worth” approach to compliance a really interesting one. “A personnel file is worth £6k on the black market” says Niall.

The training needs to be “current, timely nature of subject to give learners impetus” and approach in a specific way:

Making compliance training sticky: IMG_0187

The last of the panel to present was Matt BrewerTechnology Training Consultant at Chubb Insurance Company of Europe. Matt advocated to “forget course, content and standard objectives” in order to avoid this being a tick box exercise with boring slides. Like Craig, Matt said that the compliance package needed marketing and communications as part of the roll out. This was a key point from Matt:

Matt had a slide with a great comic version of him and suggested we could look at bitstrips.com to design our own characters. This seems to work through Facebook and here’s my image of what an average LSG conference does to me…


Jo as a BitStrip comic character

One really great approach that Matt suggested was making TV-style episodes of compliance training from different perspectives, such as the new employee, the manager, the IT/technical department or the established employee.

Lastly, sage advice that we should “evaluate by doing, focus on the KPI’s and other performance indicators”. The audience judged the three approaches, with Niall Gavin in third place, Craig Taylor in second and Matt Brewer stealing first place and securing the imaginary compliance training contract. More importantly, what did the panel learn from each other?

2 thoughts on “Impressions from LSG 2013 Conference – Learning design challenge

  1. Pingback: Reflecting on #LSG13 | Reflections from the s0ngb1rd

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