Today the L&D Connect Twitter #LDinsight chat was about webinars. Sadly I missed it, but am catching up on the hashtag and thought I’d make some extra notes here to share too!
The opening question was:
#LDInsight Question this week 'What makes for effective use of webinars for learning?'
— L&D Connect (@LnDConnect) September 21, 2018
The tool and it's features having been socialised before it's put to use in a learning situation. Don't hit new participants with every feature available; introduce slowly. Keep 'em short. #LDinsight https://t.co/O7sgvP5ubG
— Niall Gavin 💙 (@niallgavinuk) September 21, 2018
Great answer from Niall – in the first session of a course (or early sessions in the roll out in an organisation) it’s important that both the facilitator and the attendees use the technology bit by bit, getting comfortable with one element before introducing the next: always giving time for explanation and practice.
Clear & achievable objectives, full interactivity regardless of platform, visual, not word-based, workbook so they can make their own notes(makes it stickier), good follow up activities #ldinsight
— Krystyna Gadd (@KrystynaGadd) September 21, 2018
Krystyna’s work around learning objectives is excellent, and focusing on this as the first point for any kind of learning intervention is essential.
The interactivity is so often overlooked. You simply can’t talk at people all the time if you want them involved and to be able to perform a task at work.
The point Krys makes about the follow up activities brings this into the world of blended learning – it’s not just about the webinar, it’s about the resources, activities, manager involvement and culture around them.
Interaction! And use it as part of a wider approach #LDInsight
— Jo Byrne (@jo_lily89) September 21, 2018
Jo’s point here mirrors that from Krys – it’s part of the bigger learning and performance picture.
Integration, engagement, exercises, thinking time and space, links to work application/issues. @LightbulbJo is the webinar queen – what's her trick? #LDInsight https://t.co/K4LTPqBMQW
— Helen van Ameyde (@hvanameyde) September 21, 2018
What a brilliant list from Helen, and thanks for the shout out too! The thinking time and space is one I trick I especially work on – it’s no good just delivering material in the webinar. People could watch a video, listen to a podcast or read a document quicker and make better use of their time. Therefore the time in the session to think, share, discuss and apply is what makes the difference between a poor webinar and a great one!
https://twitter.com/TheCraigKaye/status/1043034216252895232
Excellent point – this is where selecting the right platform for your organisation and types of sessions is so important. As well as getting people to have the right information beforehand. We use this page for people attending our webinars.
Agree completely if you need to learn how to use it to engage with it in the first place you're probably not using the right tool for the job or haven't done the prep 4 learning set up well enough Keep it simple life's complicated enough #ldinsight
— Sharon Green (@SharonGChiara) September 21, 2018
The technical elements can be a lot to learn for some people – so Sharon is right about just keeping it simple and effective. Just because you can, it doesn’t mean you should!
Only had one experience recently, didn't enjoy it at all. Maybe too old fashioned and used to face to face in person. Therefore I tend to avoid them. Reckon I need to learn more. I won't be much use this morning so I shall observe and learn. #ldinsight
— Alan Ryan (@AlanRyan_17) September 21, 2018
This is a great point that a poor webinar experience will put people off, wheres a truly interactive experience can compliment other things going on in your organisation.
Also, facilitator/host expertise both with the tool's features & uses but also with the communication/monitoring/response skills required to ensure that all participants feel included and heard #LDinsight
— Niall Gavin 💙 (@niallgavinuk) September 21, 2018
Well said Niall! Designing and delivering great webinars is partly about the technology and tools available to you – but it’s also adapting the skills you have to manage the classroom and involve everyone, just like face to face.
To state the obvious – if you can't get people together face to face, webinars are a great way to bring people together virtually. #LDInsight https://t.co/9mmJ1lAiVA
— Michael Osborne (@MikeOzzy) September 21, 2018
Yes. One of the key drivers for webinars is geographic reach and cost saving. This LinkedIn article by our own Michael can tell you more.
Webinars …used 'cos they're the best tool 4 the learning, when they're well designed, with clear objectives, you pilot/socialise the content before the big launch, encourage interaction, chat & really think about the user experience as tech would say = effective #ldinsight 👍😁
— Sharon Green (@SharonGChiara) September 21, 2018
Lots of good points in here about the effectiveness of just another communication tool.
If you are used to live face to face delivery understand how you'll need to adjust your presentation and facilitation style. Prepare, practise and speak more slowly. #LDInsight
— Katherine Chapman (@KathChapman) September 21, 2018
You’ll often hear me say about “deconstructing” what we do face to face, so that we can understand it, then rebuild it within the webinar platform of choice.
I love watching a webinar where I need to soak up some info that I don’t know yet. Eg did one recently on Marketing which was v helpful! I don’t like forced interaction on them, I’m happy to watch and listen. So I suppose effective for me means expert knowledge #LDInsight
— Anne-Marie Burbidge (@annemarieburb) September 21, 2018
Really interesting point here about the design and delivery of the interaction in your session. I always advocate for a lot of interaction in any type of session, but it should always be appropriate to the content and the audience. As Anne-Marie says, it shouldn’t be forced, it should help people. It also shouldn’t single them out or force them to do anything, it should be participatory for adult learners and trust what they want to get out of the session.
This tweet also highlights that a great lecture can work online for the right audience to enjoy and soak up.
2 parts for me Hygiene: has to be accessible with quality sound. Engagement: use diagrams and video to explain complex concepts. #LDInsight
— James Barrass-Banks (@Barrass_Banks) September 21, 2018
James highlights how important it is that, if you are delivering webinars regularly, you have a quiet background and a good microphone/headset.
Community management.
The before, during and after.#LDInsight https://t.co/CnHNvyyF2C— Nick (@MrMiNiKi) September 21, 2018
Yes Nick! This could be in your social enterprise platform (Yammer, Jive, Microsoft Teams, Slack…) or just through email. Whatever it is, as we’ve said above, it’s part of the whole learning, work performance and communication programme.
And speaking of community, we do have a free, open webinar and virtual classroom community for you to ask your questions!
Couldn't agree more Kath & pause 4 effect, qs & don't be put off by the chat in the chat box in fact get someone 2 monitor 2make it truly interact pause 2 unmute people & allow them to speak Try not 2 have death by slides…it doesn't work virtually or in real life #ldinsight 😉
— Sharon Green (@SharonGChiara) September 21, 2018
So much goodness here – most slides need to be better quality in webinars for both technical and cognitive processing reasons. The chat window is such an important element of the learning, to socialise it, that it makes me mad when there isn’t one!
Open discussion, via chat, with everyone able to contribute. Everyone can't talk in a classroom, but everyone can text chat simultaneously. The process surfaces tacit knowledge brilliantly, and only needs well-phrased open questions and good facilitation.#LDInsight @LnDConnect
— Donald H Taylor (@DonaldHTaylor) September 21, 2018
As always, Don talks so much sense. This is something that the face to face classroom really can’t do as well.
Praise where it’s due. Your informality puts people at ease enough to get the chat really going. Great example of using a good host so the facilitator/presenter can do what they do #LDinsight shame organisations who run webinars don’t always see the value of a host
— Krystyna Gadd (@KrystynaGadd) September 21, 2018
And Krystyna nails it about the value of live online delivery experts to make the difference between a “meh” webinar and a great one.
@LnDConnect Facilitator needs to be super competent with platform capabilities. If possible, allow attendees some time in break out rooms to continue conversation. Use polls, videos & raise hand features. Share tech how to b4 session to minimise attendee frustration. #LDInsight
— Johnathan B (@johnabenna) September 21, 2018
I 'Fondly' remember a three hour(!), bullet point heavy 'lunch and learn', with no interaction or checking from the host. And this from Internal Comms Dept [shudders] #LDinsight
— Niall Gavin 💙 (@niallgavinuk) September 21, 2018
I died a little inside reading that.
Besides the practicality and interaction, the webinar concept is great for moderating participant questions and also encourages questions from people who wouldn’t normally speak up during a classroom session… #LDinsight
— Ian Remedios (@IanRemedios26) September 21, 2018
Webinars or virtual classrooms. It was pointed out to me recently that they are two different things. #ldinsight https://t.co/AwSVlBLtQD
— (((Mike Shaw))) (@MikeShawLD) September 21, 2018
👇👇👇 Got there before me Mike.
My understanding:
Webinar – one to many – includes interaction but more about getting info across.
Virtual Classroom – one to smaller group. Interaction, activities (not to say webinars won't have it). Different feel, I feel #LDInsight
— Jack Lockhart (@JackALockhart) September 21, 2018
Whilst they are different the terms are sometimes used interchangeably so it is worth checking out what is meant. #LDInsight
— (((Rachel Burnham))) (@BurnhamLandD) September 21, 2018
Lovely discussion here. Rachel’s point is great. People might have preconceptions of what a webinar is or will be like. I’ve spoken to many organisations who either don’t know the difference, or once they do, don’t use the term webinar for their internal sessions because of the potentially negative connotations.
I'd think about the medium. What makes TV so engaging and can you add in those elements? #LDInsight
— James Barrass-Banks (@Barrass_Banks) September 21, 2018
In my experience as both the facilitator and a participant, I’d definitely recommend having someone in the background to focus on the technical side of things. As a facilitator it means I can purely focus on the participants. #LDinsight
— Fiona (FionaMcBride@toot.community) (@fionamcbride) September 21, 2018
The host or producer role is important to make sure that the facilitator can really concentrate – especially in webinars where there can be so many people.
3 I’s – Interesting, Interactive and Inclusive! #LDInsight https://t.co/ziW3eNZjRI
— Wranx (@wranxapp) September 21, 2018
Great framework!
https://twitter.com/MizenBen/status/1043036983310737408
Great list from Ben. The recording/playback part is useful for many, or can make people think that attendees will be lazy and not turn up. Depends on the organisation and culture.
#ldinsight
Know your system.
Set up beforehand.
Use a chat feature.
Don't broadcast.
Follow up afterwards.Don't expect too much; no-one is anticipating an Oscar worthy piece of digital broadcasting. Just be competent and professional. https://t.co/MTOpxXSIMs
— Andrew Jacobs (@AndrewJacobsLnD) September 21, 2018
Making sure @LightbulbJo is running them! 🙌 #LDinsight #ff #FollowFriday https://t.co/MTHJoCDbiG
— Wes Atkinson (@wesministrator) September 21, 2018
Just too lovely! Thank you Wes!
Not just the presenter talking, but interactive activities using the technologies functionality to help ensure your learners haven’t switched off. #LDInsight
— Lau (@LauEmson) September 21, 2018
Yes, it helps them and it helps you as a facilitator to get that feedback through interaction.
Designing the event for participation and conversation. In my experience, participants find it useful to connect and share especially as they are usually geographically dispersed #ldinsight
— LearnPatch (@LearnPatch) September 21, 2018
Well said When tech's sold as so simple… the moment it's not the spell / deal is broken
If we feel it & we're keen on learning it's great to imagine how people who's job isn't all about learning feel #ldinsight— Sharon Green (@SharonGChiara) September 21, 2018
The basics of using the technology are indeed simple in concept. And the easier ones are great to pick up and introduce to sessions. But great points here from Heidi and Sharon about dealing with them once they’ve gone wrong, which they will do at some point! This is why practice, playing with the platform and experience are key to building that confidence.
To add to the learning this morning for complete novices on the subject, where are the recommended places to learn about webinars please? Thanks #ldinsight https://t.co/WvMUc7DD2Y
— Alan Ryan (@AlanRyan_17) September 21, 2018
It’s always important to know where to go. You probably know that at Lightbulb Moment we offer training courses on this topic – you can read more about our options here.
I’m yet to find one thats not ‘type yes in the chat box if you’ve done this’ style interaction. I’ll take the decision to bow out gracefully if i’m not learning what I need! Would give proper activities a go if they were there 😀 #LDInsight
— Anne-Marie Burbidge (@annemarieburb) September 21, 2018
The type of interaction is so important here, Anne-Marie highlighting well that interaction for the sake of it is going to annoy people.
I love facilitating webinars. The biggest stumbling block for me was becoming comfortable with silence. There will be some excruciating pauses but if you rush to fill them, it'll interrupt everyone's thinking time and participants will stay quiet #LDInsight
— Holly-Rae (@hollyrae_rae) September 21, 2018
Well said Holly-Rae! It’s challenging to do at first. But good time for a sip of water and looking at your notes. It’s one of the biggest things I coach people on, just giving people time to think, type and for the answers to come through in chat etc.
Speaking slowly will improve the #accessibility of your webinars too.
If you're recording the session, doing so will make it easier to auto-generate captions (which can be turned into transcripts). It will help non-native speakers as well!https://t.co/NEH4ifRabR #LDInsight— Michael Osborne (@MikeOzzy) September 21, 2018
Human connection in a virtual space #LDInsight https://t.co/6lXSMZiuwT
— Dr. Paul Taylor-Pitt 🏳️🌈 (he / him) (@Dr_PTP) September 21, 2018
LOVE this point from Paul – it’s the differentiator for me between a webinar that is a lecture and one that truly focuses on collaborative learning. And it absolutely CAN be done.
with new learners having a session before the real learning that just lets them get used to playing with the technology – they need to feel confident too #ldinsight
— Stella Collins (@stellacollins) September 21, 2018
True. And I think advancements/ improvements in technology – such as software for webinars – make that two-way interaction much easier than it used to be.#LDInsight
— Michael Osborne (@MikeOzzy) September 21, 2018
A great uplifting point to end on about the future possibilities!
And if you want to see more of the tweets, you can see the curation of them here.